Innovations are an extremely important way for both growers and buyers to distinguish themselves on the international market. That’s why FloraHolland offers an extensive service package that enables you to introduce innovations to your customers in the best way possible. An important part of that package is bringing the innovation to the attention of the consumer.

Trade fairs
FloraHolland brings innovations to the attention of the wider public by showing them at FloraHolland trade fairs, (inter)national trade fairs and product presentations. For example, FloraHolland presents innovations at trade fairs such as the GLEE and IPM-Essen. We also give new products a prominent place at Cash & Carry’s, in the showrooms by the clocks, at FloraHolland Connect and at exporters.

'De Glazen Tulp'
To stimulate the development of new products, FloraHolland hands out 'De Glazen Tulp' every year. A professional jury awards  'De Glazen Tulp' in four categories: cut flowers, house plants, garden plants and concepts. 'De Glazen Tulp' is awarded once a year.