Since FloraHolland likes to give innovations the attention they deserve, it has developed the Primeur policy. A product falls into the Primeur category if it meets a number of conditions. It must be a new product, have a VBN code and be of at least A1 quality. In addition, a shelf-life inspection must be carried out. As a Primeur, your new product will be auctioned in a separate block for six weeks and FloraHolland will highlight the Primeur in newsletters, PowerPoint and product presentations on the Internet.
What do you need to think of when supplying your products? When can you auction your plant or flower under the FleurPrimeur or PlantPrimeur label? We have set out the most important information which you can download:

InformationFleurPrimeur
Information PlantPrimeur
Information shelf-life inspection
Form shelf-life inspection

If you have a Primeur and would like to register it with us, then please use this form.