Valentine’s Day, Mother’s Day and International Women’s Day are approaching fast. These peak days will soon be upon us, so we would like to go through the annual programme in which we are systematically improving our logistics performance.
Royal FloraHolland wishes to be – and remain – a major service provider in the floriculture industry. To enable new logistics service provision in the future, it will be necessary to replace our logistics IT systems with state-of-the-art equipment.
In 2020 more consumers must spend more on flowers and plants: that is Royal FloraHolland's aim for its growers and their buyers. We intend to realise this via our physical marketplaces in existing markets and by developing online channels and virtual platforms in new markets.