“Reliable product photos are a must”
Reliable product photos keep Jan van Duijn (54) busy every day at Royal FloraHolland. As part of the supervision team, he advises and supports growers with making the correct photos of products. Jan said, “It’s a job which suits me down to the ground as an amateur photographer with years of experience in the world of flowers.”
Why do you consider reliable product photos so important?
Jan: "If I buy something on the internet, a television for example, I want to receive what I ordered. In other words: it must match the photo and the caption. The same applies to a marketplace like Royal FloraHolland. When growers offer products, buyers must be able to rely on the photos. To guarantee this, the auction facilitates guidelines for reliable product photos. This leads to uniformity so both growers and buyers always know what's what."
How do you help growers with making photos?
"I start every day by conducting an inspection round in the rows of products. Then I check whether the photos match the reality. If they don't, I take a new photo, and I contact the grower by e-mail. This allows him to see the difference between the photo he sent and the lot on offer. I also send along a report with the new photo and tips for improvement. Sometimes it can mean a simple adjustment, like moving back a bit when taking the photo or zooming in closer. In the course of the morning, I call the grower to explain the report."
What is the most common hindrance for growers?
"I see many growers wrestling with the question of whether it is really necessary to meet the auction's guidelines. Often, they have been taking the same type of photos for years, which always went well. Why do they suddenly have to change? I can understand that feeling. But still uniformity is growing in importance. Certainly in our digital world in which not only descriptions but also the photos of products are guiding factors for buyers. I also regularly see that the grower's photo studio is too small. This leads to photos not always complying with the guidelines, for example, the sides of the studio are visible in the frame. This can be easily solved by building a larger photo studio. It does not have to cost even a hundred euros if you buy the cloth from a sail manufacturer. It makes for a fine studio which produces professional results. We can also bring growers into contact with professional photographers who know what the guidelines are."
Why do you like doing this work?
"In my leisure time I like to take pictures. I really enjoy being allowed to supervise growers with photography at Royal FloraHolland. This means I am busy every day with my passion. It is also a major challenge to work towards 100% reliable product photos. The process is not always smooth, but I believe in it."
What tips do you have for growers for making reliable product photos?
"It all starts with a good photo studio. It does not have to be expensive, but it must be clean and large enough. If growers are wondering how they can best build or optimise one, they can contact me or colleagues from the supervision team of Royal FloraHolland. Or if they have other questions about reliable product photos. And finally: photos are the display case of your product that show off your passion. Be aware of that!"
- Look at the page on reliable product photos
- Read the guidelines for reliable product photos of flowers
- Contact the supervision team of Royal FloraHolland