- Are you familiar with our advanced search functions?
- If you put text between double quotation marks, the entire text will be searched for, e.g. "the rose".
- AND between the words, e.g. rose and tulip, finds everything which has both words in it. Searching for loose words, e.g. rose tulip, produces the same result.
- OR between the words, e.g. rose or tulip, finds everything which contains either rose or tulip.
- Searching for flowers and not tulip finds everything which contains the word flowers but not the word tulip.
- Searching for flowers and (tulip or rose) finds everything which contains the word flowers together with tulip and flowers together with rose.
Country reports
Discover marketing opportunities for your company and product
Do you want to expand or revive your markets? With Country reports full of market intelligence, Royal FloraHolland supports you in taking market-oriented decisions. The handy assembled market intelligence for each country informs you in depth about your opportunities in that market.
Your benefits
- All relevant market data from one country assembled in one report
- Overview of marketing opportunities for your company and product
- Sound basis on which to determine your marketing strategy
What does it cost?
The cost varies according to the specific country report:
- Colombia (2016) €250
- Denmark (2016) €750
- Germany (2016) €1,500
- Ecuador (2016) €250
- Ethiopia (2015) €250
- France (2016)* €1,500
- Italy (2016) €1,500
- Kenya (2015) €250
- The Netherlands (2016)* €1,500
- Poland (2016) €750
- UK (2016) €1,500
- Sweden (2016) €1,500
*Report available in English
Other consumer reports
- Gift Monitor 2016 €250
- Garden Survey 2016 (NL, DE, FR, UK) €250
- Familiarity/image of flowers per country (NL, DE, FR, UK)* €500
- Florists Insight (NL, DE, FR, UK) €500
*Report available in English
How does it work?
Royal FloraHolland makes the results of market research into production, sales and consumers available for members and buyers. When composing the market intelligence reports, we draw on different sources from inside and outside the horticultural sector. We invest, for example, in the Consumer Tracker, online research that documents the purchasing behaviour of European flower and plant buyers. We also process desk research and insights from market visits in the reports.
The country reports contain information:
- Economic core figures about cut flowers, houseplants and garden plants
- Consumer trends
- Sales channels (like florists, garden centres, supermarkets, DIY stores and kiosk, market and street trading, including the average amount spent by the consumer in each sales channel)
- Import and export flows and local production
More information?
