What is the Glass Tulip?
The Glass Tulip Awards are back! This Oscar of the horticulture business goes to the best market introduction in the categories cut flowers, concepts, flowering houseplants, green houseplants and garden plants.
What you cultivate with passion should be marketed with due care and attention. And that's doubly true when launching new products and concepts. Moreover, as a buyer, you can stand out with the latest of the new. That's why we spotlight new products and innovations and the flower on the cake is a Glass Tulip Award (named Glazen Tulp in Dutch).
The Glass Tulip Awards 2020 will go to the best market introduction in the following five categories:
- Cut Flowers
- Green Houseplants
- Flowering Houseplants
- Garden Plants
The floriculture industry choses the winners of the Glass Tulip. For starters, at the Trade Fair Aalsmeer between 6 and 8 November 2019, where we presented the new products nominated for the 2020 Glass Tulip Awards. Visitors to the fair were given a chance to vote for their favourite product per category; votes could be cast online between 1 and 10 November.
Subsequently, the new products that received the most votes were presented to the professional jury, which convened on 3 December. After a presentation of the most popular new products, the members of the jury chose the five best finalists.
Awards ceremony: 16 January 2020
The winners of the Glass Tulip Awards 2020 will be announced at the New Year's Event on Thursday, 16 January 2020, to be hosted at Studio's Aalsmeer. Royal FloraHolland has invites all of its relations in the floriculture industry.