Update tightened excess policy product group Rose13 February 2020
We have been applying the tightened excess policy within the product group Rose for a few weeks now. It is too early for an extensive evaluation, but we would like to inform you about the experiences in the run-up to Valentine's Day.
In general, everyone is pleased with the execution of the policy so far. Remco van der Arend , chair of the FPC Rose, is also pleased with the tightened policy: "The tightened excess policy has received positive feedback. However, we are wondering how well the tightened excess policy would have worked if we had received numbers of roses from Kenya like we did last year during the Valentine's Day period. We received significantly less supply from Kenya this Valentine's Day period, which reduces the chance of excess."
Most important experiences
These are the most important findings:
- There are more interactions between suppliers/agents and auctioneers with respect to the tightened policy. Coordination about certain matters is intensified because you talk to each other about supply and the market. This increases mutual trust;
- We have more insight into the supply patterns (amount of stems, days of supply);
- The supply build-up is more stable, so that the number of excesses is limited to a minimum;
- Good and open communication with growers and agents is still a point of attention, so that we can continue to properly explain our choices to one another.
We realise that the assessment period for the execution of the tightened excess policy is still relatively short. We are also dealing with less supply from Kenya and a high price for the product. These factors also influence the current positive experience.
International Women's Day
The next benchmark moment will be International Women's Day (8 March 2020), for which we are expecting another peak in the Rose supply patterns. We are maintaining close contact with the FPC Rose about this subject. And of course we will continue to inform you about these experiences.
More related news
- 22 January 2020
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